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Sirius Gets Serious About Ad Sales

In a sign that it plans to make advertising a serious component of its business model, Sirius Satellite Radio Thursday named two media industry vets to run its fledgling advertising sales department. Sam Benrubi, a top sales executive at Westwood One and Infinity Broadcasting, was named senior vice president-advertising sales. Stephen Smith, a manager at WFAN-AM, New York, was named vice president-advertising sales, reporting to Benrubi.
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