It's difficult to tell when a consumer has an issue with a particular part of a brand's or retailer's Web site other than abandoning the purchase and going to a competitor's site to complete the
purchase. SessionCam believes it solves the problem with heat-mapping technology that helps marketers improve conversion rates
. Supported by
machine-learning techniques to
automatically identify specific areas of a Web site where customers struggle, the technology helps experts identify, fix and optimize ecommerce sites.Read the whole story at MarketWired »
