News Brief

Jacuzzi Taps Mediaedge:cia, Y&R

Young & Rubicam Brands--including Y&R, Burson-Marsteller, Wunderman, and mediaedge:cia--has been selected as the global agency of record for Jacuzzi and Sundance branded products.

The agency team will be centered in San Francisco, and will involve teams in New York, London, Paris, and Milan.

Jacuzzi has been working with Young & Rubicam Brands on select strategic branding and positioning initiatives for the past 18 months, which led to the global expansion of work. --Amy Corr

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