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How WWE Can Effectively Split Brands
- Complex, Wednesday, June 1, 2016 8:10 AM
This is not the first time that the WWE has attempted a brand split. From 2002-2011, Raw and SmackDown (and for a minute, ECW) were completely separate brands. Over the next two months, before SmackDown goes live, the WWE should take stock of what worked in the past to inform their actions in the present.
