Nearly 6% of digital display ads in Germany in Q1 2016 were determined to be fraudulent, according to data from Integral Ad Science. That means that there was no chance of those ads being seen by a
human. According to eMarketer, total digital display ad spending for Germany is projected to hit $2.16 billion in 2016, growing to $2.28 billion in 2017 and $2.57 billion by 2020.
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