First it was GoTo.com, then Overture. Now, it will be Yahoo! Search Marketing Solutions. A little less than two years after Yahoo! acquired paid search player Overture, the portal is bestowing it with
a new Yahoo! brand identity. Yahoo! co-founder Jerry Yang is expected to announce the abandonment of the Overture brand in his keynote address at the Search Engine Strategies conference in New York
Tuesday.
Read the whole story at ClickZ, March 1, 2005 »
