• by Amy Corr  @MediaPostOTL, June 2, 2016

Following a review to consolidate agencies, 21st Century Fox retained Vizeum and Zenith as its media agencies in the U.S. and Canada. In addition, Assembly, an MDC company, was added to the roster. Assembly will handle all media planning, search, and programmatic buying for 20th Century Fox, Fox Home Entertainment, Fox Searchlight and FX Networks. "It was time for the film group to take the old way, the old processes, and the old rules of media and toss them out the window," said Julie Rieger, executive vice president of media and marketing planning for 20th Century Fox Film. "We needed to start with a clean sheet of paper. So we chose a strategic and planning partner, Assembly, which built its company on that very premise. We wanted the thinkers, the scientists, the technologists, and psychologists to help us revolutionize our media and marketing." According to Kantar Media, 20th Century Fox Film Corp, which includes Fox Searchlight, spent $491.8 million on measured media in 2015. 20th Century Fox Home Entertainment spent $22.1 million in 2015. On its own, Fox Searchlight spent $65.6 million on measured media in 2015.