• The Drum, Monday, June 6, 2016 6:33 AM

China, with its "great wall of closed-off infrastructure and lack of openness, has bred a programmatic marketplace that looks a lot different to elsewhere, not least because Google and Facebook are nowhere to be seen," according to a report in The Drum.David Chen, managing director, China for data, technology and innovation at Publicis Media, says: "The media landscape in China is a little like the wild, wild west and like no other in the world. For starters, the Chinese government in the internet space has created a unique programmatic ecosystem where global giants – Google, Facebook, and YouTube are non-existent. While programmatic is seeing high uptake in China, big brand advertisers still view programmatic with some level of skepticism, given that fixed-price solutions allow them to determine where their ad is placed and delivered as compared to a supposed ‘black box’ solution where advertisers have no control over where their ad appears.”

Read the whole story at The Drum »