Around the Net
RBS Deepens Lida Relationship With CRM Brief
- Campaign, Monday, June 6, 2016 6:46 AM
The Royal Bank of Scotland Group has expanded its relationship with Lida, as it aims to position its customers at the centre of all of its communications. The additional brief means Lida will lead the CRM strategy and major creative work for RBS, NatWest, Coutts and Ulster Bank. Lida replaces CHI & Partners’ direct arm Rapier.
