CafeMedia Launches Digital Studio To Target Millennials, Latinas

CafeMedia has launched CafeMedia Studios, a full-service digital video production studio to expand the company’s video strategy and attract more millennials and Latinas to the publisher’s four titles.

CafeMedia Studios is currently creating over 250 videos per month editorially and with advertising partners like Allstate, Aquaphor, Jimmy Dean and L’Oréal Paris.

“Our millennial and Latina audiences crave video, and it has been a wonderful medium for bringing our brands to life, especially our newest brands Revelist and Vivala,” stated Michael Sanchez, CEO of CafeMedia.

The new studio will enlarge its lineup of original video series and daily social video content. The studio will also allow the company to partner with advertisers to create custom campaigns for its mobile-first millennial and Latina audiences on its four platforms: CafeMom, Vivala, Revelist and MamásLatinas.

“We’re dedicated to expanding the platform and our capabilities in big ways over the next year while continuing to grow the volume of video we’re creating,” Sanchez added.

Bibi Nuñez, CafeMedia’s executive producer of video and photo, will lead the video strategy for all brands. Prior to CafeMedia, Nunez was part of CNN’s homepage video team producing documentaries and investigations.

“Each of our brands has a distinct point-of-view and personality. Through video, we’re able to connect with our audiences on an extremely personal level, incorporating their favorite bloggers, brands and celebrities,” Nuñez stated. “We’re exploring new ways to use Snapchat, Facebook Live.”

CafeMedia, which publishes content across topics like beauty, entertainment, news and politics, launched Revelist in February. The platform caters to millennial women with a video-first focus. The outlet has already produced about 200 videos on Facebook, as well as various weekly Snapchat-only shows like “Motivation Monday” and “Women Crushin’ It Wednesdays.”

Per the company, CafeMedia delivers more than 70 million monthly video views.

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