• by Amy Corr  @MediaPostOTL, June 10, 2016

Dads do some crazy things if it means making their child happy. One father endures hours of a "Tween Pop" concert when his daughter is under the weather. The ad for Samsung is the first spot to showcase a few Galaxy S7 devices including the S7 Edge, Gear 360 camera and Gear VR headset. Dad arrives at the venue, takes a deep breath, and plunges into his version of hell: a group of hormonal teen girls losing it over real-life boy band After Romeo. While the girls dance, dad remains still, holding his Gear 360 camera to record the night's events. The ad closes with dad and mom listening to their daughter sing the group's songs, in between sneezes, as she watches the evening unfold on her VR headset. Leo Burnett Chicago created the campaign.