Around the Net
Stella Artois Campaign Uses Emotion In Wimbledon Campaign
- Marketing Week, Monday, June 13, 2016 8:36 AM
Stella Artois is launching its “360-degree” Wimbledon campaign today in a bid to bring the Wimbledon experience to the masses, using theatre to make a more emotional connection with consumers. The brand, which is owned by AB InBev, has developed a campaign inspired by the “humble beginnings” of world-renowned brands such as Wimbledon and Stella Artois.
