A study by tech researcher Technavio projects that the real-time bidding (RTB) market in the U.S. will reach more than $46 billion in revenue by 2020. The report offers an in-depth analysis of market
growth and emerging market trends. To calculate the market size, Technavio researchers considered revenues generated from the sales of online advertisements through RTB. The report also presents a
landscape of the top four vendor players and lists other prominent vendors in the market. The report found that RTB mobile advertising on mobile Web applications accounted for 33% of the total market
in 2014 and 41% of the share in 2015. By 2017, mobile Web is forecast to overtake mobile applications in terms of RTB in the future.
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