Around the Net
P&G, Verizon And Warner Bros Are First To Advertise On Snapchat Stories
- Campaign, Tuesday, June 14, 2016 7:33 AM
Procter & Gamble, Warner and Verizon are the first US brands to use the new ad format, which displays a 10-second ad between collections of users' public Snapchat images, or Stories. Snapchat is keen to emphasise that it is not just dumping ads on users, after disavowing advertising in its early days. Only a select few brands will be able to advertise in user Stories.
