Transparent Media Partners, a marketing technology consultancy, said it will offer complimentary assessments of programmatic media efforts for marketers that want a neutral perspective. The
announcement comes just days after the Association of National Advertisers (ANA) released its report detailing ad fraud, rebates and transparency issues. Transparent founder
Andrew Swinand says that the assessment is a good first step for marketers that want to rebuild trust with their
agencies and tech partners: "Neutrality is the defining difference in our offering," he stated. "In this environment of skepticism, we seek to be a neutral partner to brands and agencies alike,
helping them get true clarity and transparency around how their programmatic media is bought and sold. Our online assessment tool allows brands to proactively audit their existing digital media
approach and benchmark themselves against other, like-sized companies."
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