• by Tobi Elkin  @tobielkin, June 16, 2016

Ad-tech firm Adform on Thursday said it hired two former Rubicon Project executives to help expand its global reach. It named Jay Stevens its first chief revenue officer, and Oliver Whitten to the new role of chief operating officer to lead global commercial operations.

Stevens will focus on generating revenue in all global markets including Europe, the U.S., Asia-Pacific and Latin America. At Rubicon Project, he served as general manager, international.

Whitten will now lead Adform’s business in Europe, along with global client service, operations and development. He was Rubicon Project’s EMEA SVP and managing director.

Both Stevens and Whitten will report to Adform CEO Gustav Mellentin.

“Both Jay Stevens and Oliver Whitten have a long history of introducing ad-tech companies into new markets and continents,” Adform CMO Martin Stockfleth Larsen told Real-Time Daily via email. “More importantly, coming from Rubicon Project, both have succeeded in scaling up a business in short time. We look forward to their leadership in growing Adform's footprint.”  

Adform recently raised $21.5 million to help fund the expansion of its workforce and to open new offices in Turkey, Asia-Pacific and Latin America. Adform says it now has more than 700 employees across 18 countries. In April 2016, it announced the launch of its header bidding platform. Last week, it launched video capabilities on its supply-side platform.