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Three Begins Mobile Ad-Blocking Trial
- Campaign, Thursday, June 16, 2016 7:45 AM
Three ran its ad-blocking trial on a select number of UK customers yesterday, in partnership with Israeli start-up Shine. Three couched the trial as a "technology test" for Shine, whose tech blocks ads at the network level. Beyond this, neither the operator or Shine has explained exactly how it goes about blocking ads.
