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Finding The Gems In Long-Tail Keyword Searches

  • Moz, Thursday, June 23, 2016 1:20 PM
Jo Cameron dives into long tail keywords, detailing the tools that marketers will need to uncover tips and tricks to support the next phase of long-tail keywords. So what the heck are long-tail keywords? Cameron describes them as search queries with emotional triggers or technical terms that readers learned from "reading forums, and compared features and prices before mustering up the courage to commit and convert on your site." Long-tail searches might include queries such as “best Web designer in Nottingham” or “mirrorless camera 4k video 2016” or “sailor moon cat costume.” The detailed post covers everything from suggestions to researching the competition to comparing difference in phrases and terms.

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