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Maxim and PEM America Get Busy Under the Sheets

Jun 16, 2004, 12:00 AM
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Maxim has entered a new long-term licensing deal with home furnishing provider PEM America to create Maxim-branded high-end lines of bedroom and bathroom products under the umbrella title of Maxim Living.

This is Maxim's second major brand extension for the home: Z-Line Designs produces ready-to-assemble Maxim-branded home office and entertainment furniture targeted for men in their 20's, carried at Circuit City, Staples and Linens 'n' Things stores.

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