• by Tobi Elkin  @tobielkin, June 29, 2016

Programmatic TV platform AdMore on Wednesday announced a partnership with video and TV ad tech firm Videology that will offer Videology clients programmatic access to AdMore TV inventory. That inventory includes supply from national broadcast outlets, along with more than 1,200 local and cable affiliates through Videology’s DETV product.

By combining AdMore’s 100 + million TV homes with Videology’s software, marketers and media agencies will be able to access large linear TV audiences programmatically and use advanced data-targeting capabilities. Videology’s DETV software enables users to improve planning, execution, optimization, and measurement of TV campaigns. The goal is to provide greater reach against specific target audiences cost effectively.

“As TV and digital video advertising converge, we’ve built a technology solution to help advertisers reach their target audience wherever they watch video, no matter the screen, including TV, ” stated Scott Ferber, Founder and CEO, Videology. “AdMore’s depth and breadth of national TV and local broadcast inventory... will help us provide programmatic TV solutions at scale.”