Commentary

The Internet Of Things By The Percentages

The percentage growth involving the Internet of Things is quite varied and in many cases rather stunning.

Based on a tabulation of the market research that came out over the first six months of this year that I just completed, some of the growth areas are more than double and even triple over the previous year.

As a follow to yesterday’s look at the IoT numbers from the first half of this year (The Numbers In The Internet Of Things: A  Mid-Year Tally), this is a different view of the IoT market.

Here, then, are the percentages (in ascending order) around the Internet of Things, with the source of each at the end. Hope you find it helpful.

  • 2% -- Business leaders who see IoT as having no impact on their business
  • 3% -- Businesses using beacons (Forrester)
  • 8% -- Businesses using more than 25% of their IoT data (Oxford Economics/Verizon)
  • 8% -- Households that own a smartwatch (Consumer Technology Association)
  • 9% -- Android Wear market share last year (Canalys)
  • 9% -- Teens likely to own a wearable (Adestra)
  • 11% -- Businesses piloting beacons (Forrester)
  • 13% -- Increase in sales of smart TVs from last year (Consumer Technology Association)
  • 14% -- Businesses that plan to start IoT projects in the next 12 months (Gartner)
  • 15% -- Households planning to purchase a fitness tracker in the next year (Consumer Technology Association)
  • 15% -- Households that own a smart home device (Consumer Technology Association)
  • 16% -- Samsung share of smartwatches (Strategy Analytics)
  • 17% -- Growth of connected TV usage this year (eMarketer)
  • 19% -- Millennials (19-34 years old) likely to own wearables (Adestra)
  • 20% -- Households with a fitness tracker (Consumer Technology Association)
  • 21% -- Businesses that plan IoT projects after this year (Gartner)
  • 22% -- Increase in sales of wearable devices from last year (Consumer Technology Association)
  • 28% -- Increase in sales of smartwatches devices from last year (Consumer Technology Association)
  • 25% -- Consumers who do not want a smart home (Support.com)
  • 28% -- Iot technology enablers who see smart homes as having the most potential for those providing the products or services (Telecoms)
  • 29% -- Airlines involved in major IoT programs (SITA)
  • 29% -- Businesses with IoT projects underway (Gartner)
  • 29% -- Increase in shipments of Internet-connected wearable devices since last year (IDC)
  • 30% -- Consumers who are familiar with where to buy smart home products or services (Parks Associates)
  • 30% -- Growth of number of Internet-connected things from last year to this year (Gartner)
  • 33% -- Consumers not open to beacons or any location-based technology (Walker Sands)
  • 37% -- Consumers who already experienced a security incident or privacy problem in the past (BullGuard)
  • 38% -- Airports that will be using beacons at check-in by 2018 (SITA)
  • 38% -- Apple Watch OS market share by 2020 (IDC)
  • 43% -- Airports that will be using beacons for baggage claim by 2018 (SITA)
  • 44% -- Airports that will be using beacons for bag drops by 2018 (SITA)
  • 45% -- U.S. consumers who live in smart homes who would give information on their connected home habits if they got money for it (Vanson Bourne/Intel)
  • 46% -- Those with a relatively low desire to acquire any home automation applications says it is too expensive (IDC)
  • 50% -- North American broadband households that will be smart homes by 2020 (Parks Associates)
  • 54% -- Consumers globally who live in a smart home who would give a company access to their connected home habits if they were paid (Vanson Bourne/Intel)
  • 55% -- Businesses that see the long-term impact of IoT initiatives having a transformational or significant impact on their business in the long term (TEKsystems)
  • 55% -- Own a Fitbit, among those with wearables (Rocket Fuel)
  • 56% -- Businesses that have no plans to test or use beacons (Forrester)
  • 56% -- Growth in the number of smart homes in North America in a year (Berg Insight)
  • 58% -- Consumers very or highly concerned about potential hacking and data theft against their connected devices (BullGuard)
  • 60% -- Millennials (15-35 years old) who do not believe they will ever own a self-driving car (Kelley Blue Book)
  • 61% -- Smart home owners who want to use voice control for more products in their homes (NPD Group)
  • 62% -- Consumers globally who are concerned about privacy relating to the Internet of Things (On Device Research/Mobile Ecosystems Forum)
  • 63% -- Percentage of business leaders who say their businesses are developing the ability to use big data for innovation (StrategyOne for GE)
  • 63% -- Market share of Apple smartwatches (Strategy Analytics)
  • 63% -- Youngsters 8 to 18 years old who prefer to do the driving rather than use a self-driving vehicle (Harris Poll for Nielsen)
  • 64% -- Percentage of business leaders who expect IoT initiatives to impact their businesses in the long term by creating better user and customer experiences (TEKsystems)
  • 64% -- Smart home product owners who use a smartphone to control devices (NPD Group)
  • 65% -- Businesses that plan to eventually implement IoT (Gartner)
  • 66% -- Gen X (35-55 years old) who do not believe they will ever own a self-driving car (Kelley Blue Book)
  • 67% -- Airlines moving into the Internet of Things (SITA)
  • 67% -- Apple smartwatch market share last year (Canalys)
  • 67% -- Consumers who say in-store tracking could improve their in-store shopping experience (Walker Sands)
  • 67% -- Increase in fitness band and smartwatch sales in first quarter of this year (IDC)
  • 67% -- Percentage of devices connections that will be smart by 2020 (Cisco)
  • 69% -- Say technology plays a big role in their lives (IDC)
  • 70% -- Population of mobile users by 2020 (Cisco)
  • 70% -- U.S. consumers concerned about privacy relating to the Internet of Things (On Device Research/Mobile Ecosystems Forum)
  • 72% -- Amount of total mobile devices and connections attributed to smart mobile devices by 2020 (Cisco)
  • 72% -- Security executives who say security is not adequately designed into IoT products (IOActive)
  • 73% -- Banking executives who expect to integrate wearables into their channel strategy within five years (Cognizant/Marketforce/Pegasystems)
  • 73% -- Share of minutes used among wearable fitness trackers by Fitbit (7Park Data)
  • 73% -- Smart home owners who use voice commands (NPD Group)
  • 74% -- Airports that will be using beacons to provide notice to passengers by the end of 2018 (SITA)
  • 74% -- Find wearable technology to be exciting (IDC)
  • 76% -- Check smartphone first thing in the morning (IDC)
  • 77% -- Baby boomers (61-69 years old) who do not believe they will ever own a self-driving car (Kelley Blue Book)
  • 79% -- Price to buy, set up and maintain a smart home system is top concern of those who do not yet own any smart home devices (Support.com)
  • 80% --- Airports that will be investing in sensor technology over the next three years (SITA)
  • 85% -- Global organizations considering, exploring or implementing an IoT strategy (Gartner)
  • 87% -- Banking executives who expect it to be common for consumers to make financial transactions using smart TVs by 2020 (Cognizant/Marketforce/Pegasystems)
  • 89% -- Future wearable buyers who are comfortable with technology (IDC)
  • 90% -- Business leaders not fully confident that their connected devices are secure (Gartner)
  • 98% -- Amount of mobile traffic attributed to smart devices within four years (Cisco)
  • 124% -- Growth rate in app activity of Fitbit users (7Park Data)
  • 127% -- Growth of wearables market from a year ago (IDC)
  • 145% -- Increase in percentage of drone sales from last year (Consumer Technology Association)
  • 172% -- Increase in shipments of wearable devices last year from the year before (IDC)
  • 316% -- Growth of smartwatch shipments since last year (Strategy Analytics)
  • 500% -- Increase in unit sales of virtual reality headsets from last year (Consumer Technology Association)
  • 607% -- Growth rate in app activity of Under Armour Record (7Park Data)
While many of the percentages around the Internet of Things are high, the associated dollars involved are substantial. That wrap will come here later this week.

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Marketing in connected homes? Come hear Trevor Guthrie of Giant Spoon, Dino Hainline of Midnight Oil, Greg Hedges of Rain and Jeff Suhy of Modop at the MediaPost IoT Marketing Forum Aug. 3 in New York. Check it out the agenda here.

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