• by Amy Corr  @MediaPostOTL, July 14, 2016

The Jack Daniel Distillery launched a 360-degree virtual reality video to celebrate the brand's 150th anniversary. The allows viewers to feel like they're in Lynchburg at the distillery. A voiceover narrates the history behind the Jack Daniel's brand and takes fans to the cave spring hollow,  the rick yard -- where sugar maple ricks are burnt down for use in the whiskey's charcoal mellowing process -- and to the top of the barrel house with Master Distiller Jeff Arnett. The video can be found on YouTube 360 and Facebook 360. VR Goggles will be available for consumers at special Jack Daniels events this summer including Lollapalooza, Life is Beautiful and Chicago Open Air. FCB/RED and The Mill created the campaign.