Around the Net
UN's CMO Says Brands Can No Longer Stay Quiet On Global Social Issues
- The Drum, Tuesday, July 26, 2016 8 AM
Aaron Sherinian, the chief marketing and communications officer for the United Nations, has warned brands that they can no longer stay silent on global social issues if they want to retain a consumer following born out of brand love. Sherinian told The Drum that younger consumers are now demanding that brands start taking action to address issues related to sustainability.
