• by Amy Corr  @MediaPostOTL, July 27, 2016

Random iPhone App of the week:SamyRoad, a technology platform founded in Spain, has launched stateside. The free app offers tools and resources to help creators monetize their passions. SamyRoad users connect with SamyRoad brand clients to create original, branded content. So far, SamyRoad is a community of 25,000 creators and influencers built around seven different passions: fashion, art, music, startups, travel, adventure, and charity. Content is uploaded to a road (a "profile") or imported from other social media accounts such as Instagram and YouTube. In 2015, SamyMediaHouse produced 160 campaigns for 28 global brands, involving 600 creators from the SamyRoad community. SamyRoad has worked with brands including L'Oreal, Procter & Gamble, Sony Pictures, LVMH and Pernod Ricard.