MMS - Helzberg Diamonds
by Mar 14, 2005, 2:08 PM
Media Marketing Solutions (MMS), part of WPP's media investment management company GroupM, was selected by Helzberg Diamonds to handle media planning and buying, in addition to its current Public Relations assignment. MMS was the agency of record for Helzberg from 1996 to 2002. For the past two years, the agency has been responsible for implementing a Public Relations program in support of Helzberg Diamonds' national expansion plan. The account is valued between $5 and $13 million.