Around the Net
Segmentation Tops Email Marketers' Wish List
- MarTechAdvisor.com, Monday, August 1, 2016 8:30 AM
Marketers have long waited for ways to reach these veins of high potential. Forrester’s Global Email Marketing Customer Reference Online Survey found that 66% of email vendors put precise segmentation capability at the top of their wish lists. In 2015, the Direct Marketing Association shared that segmented and targeted emails generate 58% of all revenue.
