Around the Net
Optimising And Testing Are Key To Better Email Performance
- Forbes, Monday, August 1, 2016 8:29 AM
You should always be optimising and retesting your various email campaigns. A/B testing campaigns are easily run from your mailing list provider. You can harvest detailed stats and begin to refine your future campaigns. Effective testing will help you to make sure your strategies remain as potent as they were before. It will stop you from allowing the email marketing world to leave you behind.
