"Enterprise marketers – especially those that value local media highly – rate programmatic ad buying across digital and traditional media as one of their top three local marketing
technology interests. As demand may outpace supply right now, local media publishers and marketing tech suppliers should view that as a chance to get their offerings in gear, rather than avoid the
fray in fear of commoditized inventory," according to data from Street Fight's National-to-Local report.
Read the whole story at Street Fight »
