Around the Net
Why Apple TV Is Turning Marketers' Heads
- Marketing Week, Tuesday, August 2, 2016 7:23 AM
Despite the first Apple TV launching in 2006, it is only now that brands are seeing the opportunity and including the platform in their marketing strategies. Kantor Media’s Andy Brown believes that despite a competitive TV market – where Apple is battling with companies such as Netflix and Amazon Prime – Apple’s brand strength will ultimately help it gain traction.
