• by Tobi Elkin  @tobielkin, August 2, 2016

Ciceron, a Minneapolis-based digital agency, said it launched a Spotify programmatic campaign through a demand-side platform.  Spotify announced on July 20 that it would give buyers access to its audience of more than 70 million music fans globally through programmatic audio.

Ciceron client City & County Credit Union (CCCU) is the first of the agency’s clients to use programmatic audio.

Spotify's programmatic audio allows companies to target specific audiences listening to playlists and genres, ensuring that a message is received at a precise moment. Ciceron is using media channels like Spotify and an array of ad technologies to purchase display, video, native, rich media, connected TV, mobile, and now audio inventories at scale to target specific audiences.