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E! News Elevates Pop Culture
- BroadwayWorld , Friday, August 5, 2016 8:14 AM
A new digital campaign encourages Millennials to “Be Pop Cultured.” The ads are intended to be topical, trendy and informative, allowing people to know what’s trending in the world of pop culture. "E! News is a core brand differentiator. There are very few brands that consumers recognize, respect and truly engage with, and now is the time for us to make an investment in the growth of the brand on a larger scale," said Jennifer Neal, Executive Vice President of Marketing at E!
