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Social Media WIll Help Define Olympics
- Time, Friday, August 5, 2016 12:36 PM
While social media are a pervasive global force, it’s unclear how they’ll be used at the Rio Games. Which narratives will be told, by whom, and what impact will they have? If we think about sporting events as spaces for media consumption and evolution, then the battles for Olympic “success” take place as much through various storytelling platforms as they do in the stadium. But what does success for such an event look like?
