Lockheed Martin Creates Virtual Reality Schoolbus That Takes Kids To Mars

by Amy Corr @MediaPostOTL, August 10, 2016

Lockheed Martin launched Generation Beyond, a national educational program to bring the science of space into thousands of classrooms. One interesting aspect of the program is the Mars Experience Bus. Windows of an ordinary school bus were morphed to take kids on a tour of the Martian surface. The bus will travel the country, providing students with a unique riding experience: the virtual reality vehicle replicates 200 square miles of the Martian surface. When the bus turns, the landscape turns just as it would in any bus ride. McCann and Framestore created the campaign.

ad campaign, education, kids 6-11, virtual reality

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