• IAB, Wednesday, August 10, 2016 2:29 PM

The next evolution of search is the ability to process, categorize and index sensations gained from images, smells and textures, similar to the way search engines process text-based queries today. The first step on that journey is to teach a machine to see. The variations of objects make it increasingly complicated. A team within Microsoft in Redmond, Washington is attempting to categorize every known object in the world to make visual search possible. Microsoft explains.

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