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Pinterest Jumps Into Video-Ads Fray

Pinterest is getting into video advertising, according to a report in the Wall Street Journal. "The image-discovery service said it would begin displaying promoted videos, allowing marketers to pitch their wares in video spots that can run as long as five minutes. ...Pinterest will present the ads differently than on Facebook and Twitter where the ads automatically start playing without sound as users encounter them within their news feeds. On Pinterest, the video ads that appear as previews in a user’s feed would play as quickly or slowly as the page is scrolled, stopping when the scrolling stops."

Read the whole story at Wall Street Journal »

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