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Analytics Are The Number One Marketing Technology

  • eMarketer, Wednesday, August 24, 2016 8:56 AM
According to research from Clutch in partnership with R2integrated, 75% of U.S. marketing practitioners said they used analytics-focused tools, among other CRM and social community management platforms. Coming in second was the use of customer relationship management software, at 62%, and No. 3 was social community management platforms. Notably, the research found that demand-side platforms or DSPs and data management platforms (DMPs) were the least used -- by 34% of those polled.

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