Honda is marketing its new Ridgeline pickup primarily to current customers rather than to buyers of Big 3 pickups. "Our first aim is not to put up a fight against the Big 3," says Tom Peyton, senior
manager of national advertising for American Honda Motor Co. Inc. "Our first aim is to keep in-house current Honda owners who have needs for pickups."
Read the whole story at AutoWeek, March 18, 2005 »
