DMA Absorbs AIM
Scott Ferber, CEO of Advertising.com, will serve as incoming chairman. Michael Aronowitz, who headed AIM, will serve as the executive director of the new board known as the DMA IMAB. It comprises the chairs of the DMA's existing Marketing Technology and Interactive Council, as well as Emily Hackett, executive director of the Internet Alliance, a DMA subsidiary. The heads of task forces on search, e-mail, performance marketing, e-commerce, and online advertising will serve on the new council.