The Sitcommercial Makes a Return
The New York Times, March 21, 2005, Monday, March 21, 2005 11:33 AM
Two's company but three's a crowd, or so they say. But a crowd may not be such a bad thing when it comes to the tricky task of drawing attention to an advertising campaign. More marketers seeking to stand out amid the commercial clutter are crowding their campaigns with ensemble casts, rather than relying on an actor or two. The members of the ensembles continue from one commercial, print ad or poster to another, just as if they were the regular cast of a television series.
Read the whole story at The New York Times, March 21, 2005 »
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