Two's company but three's a crowd, or so they say. But a crowd may not be such a bad thing when it comes to the tricky task of drawing attention to an advertising campaign. More marketers seeking to
stand out amid the commercial clutter are crowding their campaigns with ensemble casts, rather than relying on an actor or two. The members of the ensembles continue from one commercial, print ad or
poster to another, just as if they were the regular cast of a television series.
Read the whole story at The New York Times, March 21, 2005 »
