In the introduction to his 1963 best-seller, "Confessions of an Advertising Man," David Ogilvy apologized for writing "in the old-fashioned first person singular." In the intervening decadesthe years
of, among others, Madonna and Donald Trumpthat modest impulse has faded. The inclination now is more toward emphatic self-promotion. Linda Kaplan Thaler, who today enjoys an Ogilvy-like reputation as
one of advertising's creative talents, co-wrote a book on marketing in 2003, and advised her peers, "Don't worry about whether the news is good or bad. Just get covered. . . . PR breeds PR."
Read the whole story at The New Yorker, March 21, 2005 »
