Commentary
Ad-Tech Execs Weigh In On Facebook's Entry Into Header Bidding
- by Tobi Elkin , Staff Writer @tobielkin, August 29, 2016
Facebook’s announcement last week that it will enter header bidding provoked diverse reactions from ad-tech executives. RTBlog asked a few for their take on the move and what it means for the ad-tech ecosystem. Here’s what they had to say:
Mike Caprio, GM of programmatic at Sizmek, put Facebook's actions …
Tobi Elkin is the Editor of MediaPost's Real-Time Daily and the RTBlog. You can reach Tobi at telkin@mediapost.com.
