Random iPhone App of the week: Anytime I see an
app that offers the swipe left or right option, I immediately anoint it the Tinder of whatever industry it represents. The
Upitch is like Tinder for journalists, allowing them to
browse and swipe through story pitches and releases that are 400 characters long. Swipe right if the pitch is for you and left if not a fit. The
app is free and lets users select the industry they work in, along with their beats. Since its hard
launch earlier this year, the app has been used by 1,000 journalists and 2,000 PR folks.
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