Upitch App Is Tinder For Journalists

Random iPhone App of the week: Anytime I see an app that offers the swipe left or right option, I immediately anoint it the Tinder of whatever industry it represents. The Upitch is like Tinder for journalists, allowing them to browse and swipe through story pitches and releases that are 400 characters long. Swipe right if the pitch is for you and left if not a fit. The app is free and lets users select the industry they work in, along with their beats. Since its hard launch earlier this year, the app has been used by 1,000 journalists and 2,000 PR folks.

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