News Brief
BlowSearch Offers Pay-Per-Click Tools
Mar 24, 2005, 7:00 AM
BlowSearch officially announced its entrance into the pay-per-click search engine advertising space this week. The meta search engine and IM tools provider is touting new technologies that it expects will give Google and Yahoo! a run for their money.
Along with ROI tracking and traffic source selection technology, which allow users to control their listings on a site-by-site basis, BlowSearch is offering a competitor blocking tool, which is designed to prevent click fraud.
"A search advertiser can now proactively block and select their sources of traffic at will," Rich Kahn, chief operating officer of BlowSearch, said in a statement. "This is a major advancement in how pay-per-click advertising is managed, and something advertisers have asked for from all the major search engines."
--Gavin O'Malley
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "BlowSearch Offers Pay-Per-Click Tools"
Leave a Comment