Around the Net
Personalising 'From' Address Boosts Open Rates
- Search Engine Journal, Wednesday, September 21, 2016 8:30 AM
In email marketing, your success is defined first by your open rate, so it’s important to learn the tricks to boost it as much as possible. One effective way to do this is to personalise the email. There are two ways to do that best. First, start by using your personal or company name as the “From” address. In addition to the fact that this looks better than an anonymous email.
