Around the Net
Future Of Email Is Behaviour-Based Personalisation
- Business2Community.com, Wednesday, September 28, 2016 9:58 AM
Right now, email personalisation usually consists of inserting the person’s name in the “Dear ____” line. In the future, there will be more email personalisation based on user-intent signals. There is a wealth of data being collected right now on user behaviour online, and marketers will soon be able to use that to send the right emails at just the right time.
