• by Joe Mandese  @mp_joemandese, September 29, 2016

That’s the language the “Keeping Pace With Facebook” panel at OMMA Social has been using this morning to describe the vexing problem of digital media platforms that are both providing and audience and measuring their delivery.

“It’s not just Facebook,” Lora Stock, Group Director Social and Content Strategy, Campbell Ewald, said, “it’s social media channels in general.”

“It really underscores the need to have third parties,” Joey-Lyn Addesa, Senior Director, Strategy at Mindshare said, citing her agency’s use of third-party data to check on the delivery: “So you don’t have publishers essentially grading their own homework.”