JOE MANDESE
Joe Mandese is the Editor in Chief of MediaPost, OMMA Magazine and MEDIA Magazine. You can reach Joe at joe@mediapost.com.
- Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable CommodityIn what may be the most ironic development since Madison Avenue began ...
- AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers TooIn what it claims is a TV audience targeting first, AT&T will ...
- Brooklyn Bros. Named 'Small Agency' Of The YearThe Brooklyn Brothers has been named "gold" in the 75 to 150 ...
- Facebook Begins Reducing Number Of Ads: Boosts Price, PerformanceLOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiative ...
- Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2Data from what is the best composite view yet of Madison Avenue's ...
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogies ...
- Motivity's Ryan On The 'Stupid Factor' And Why Facebook And Google Kiss The Cheek That Feeds ThemMotivity Marketing CEO-Founder Kevin Ryan went straight for the elephant in the ...
- Dark Pools, Velvet Ropes And Texas Hold'em, Oh MyThe backlash against GroupM's pullout from open exchanges continued during OMMA RTB, ...
- A View With Some Room (For Interpretation)That's what UM's Yvonne Abt suggested is the real standard sunding the ...
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogies ...
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized ViewSilo-like thinking can be the bane of any form of marketing that ...
- Honda's Peyton: TV Won't 'Get The Job Done,' Turns To MusicLOS ANGELES -- While TV is "still relevant" and continues to represent ...
- 'Islands' In The Audience Data Stream: Facebook, GoogleThe opening OMMA Audience Targeting "buyers" platform closed on a surprisingly dystopian ...
- Audience Targeter: Show Me The Way To Go HomeAs senior vice president and general manager of digital solutions or IXI ...
- Is Reimagineering The New Programmatic?While introducing himself during the opening "buyer's panel" at OMMA Audience Targeting, ...
- The More Things Change, The More They're Just Like 1759"Advertisements are now so numerous that they are very negligently perused, and ...
- Marketing Intelligence Outsourcing: 'The Good News Is We Don't Own The Data, The Bad News Is We Don't Own The Data'That's pretty much how Digitaria Manager of Analytics Kate Bartkiewicz summed up ...
- The Upside Of Open RTB For PublishersIt's not all downside, you know. At least that's what Jeff Clark, ...
- Xerox Taps IBM's Kennedy As CMOJohn Kennedy, a long-time marketing executive at IBM, has joined Xerox as ...
- Centro Taps M&A Vet As CFOAt a time when financial engineering is becoming nearly as important as ...
- What's The Most Optimal Ad Format On Your Fridge?If you think the issues associated with developing -- and optimizing -- ...
- Would You Want Your Ads Following You Around?That's what Tarot Insights Founder Maude Standish seemed to suggest during the ...
- Here's A Measurement Issue I Never Thought I'd Have To CoverThe measurement portion of the "Radio Revenge" panel discussion at OMMA Display ...
- The More Audio Media Change, The More Measurement Issues Remain The SameAgencies (and some clients) may be moving toward a "holistic" approach to ...
- Let Your Pixels Do The Stalking, DataXu Lets Brands Shop The YP WayIn 1964, ad agency Cunningham & Walsh created "Let Your Fingers Do ...
- Regression To The MeaningHere's something I've been kicking around, and I'm hoping you can help ...
- Long-Time Google Sales Chief Arora Bolts, Will Run Japan's SoftbankGoogle buried the lead in its second quarter earnings story Thursday, casually ...
- Try And Manipulate Yourself Out Of This, Facebook: Consumers Not In The Mood For Your AdsHere's a sneak peak at some cool, first-of-its kind data MediaPost will ...
- Adap.tv Granted Patent For 'Conversion Tracking' Of TV AudiencesAOL's Adap.tv this morning announced it received a patent for its method ...
- Outdoor Ad Tech Firm Targets Most Valuable Real Estate Of All: Madison Ave., Launches Agency To Compete With ItIn an effort to convince more advertisers to begin using technology to ...
