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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • What Really Swung The Election -- Hint: You Reddit Here First in Show Daily on 01/17/2017

    More than Facebook, Twitter, Snapchat or any other social media channel, it is news-sharing community Reddit that may have swung the 2016 election -- for better or worse -- said Revolution Messaging's Jenn Kauffman. Kauffman, who handled the media for Bernie Sander's relatively successful primary campaign, said her team got some of the most keen insights -- as well as their tagline -- simply from following what users were saying on Reddit. "The origins were in Reddit," she said, citing for example, that "Feel The Bern" came off of sub-Reddit conversations. "We adopted it as an official campaign slogan," she conceded.

  • Jenn Kauffman: Hillary Campaign Staff, Not Hillary, Should Be Thrown In Jail in Show Daily on 01/17/2017

    Jenn Kauffman, senior vice president of Revolution Messaging, didn't actually say that on the "You Gotta See This: Is Social Media A Channel Or A Bubble?" panel moderated by MediaPost columnist Bob Garfield. Garfield did as a means of teasing a response from Kauffman, and a live blog posting by me. Kauffman, chuckled but demurred from actually starting a Marketing: Politics equivalent of a "lock them up" chant, noting that the Hillary team "are really talented people."

  • Why TV Spending Went Down In 2016 Political Advertising in Television News Daily on 01/17/2017

    First and foremost, lower TV spending in 2016 political advertising may simply be a function of better media buying, said Planning & Placement's Ben Angle during the Marketing: Politics conference Tuesday morning. "I think you really have to attribute it to master negotiators beating the stations down," Angle said.

  • Why TV Spending Went Down In 2016 Political Advertising - Hint: It's The Same Reason It's Down In Other Categories in Show Daily on 01/17/2017

    First and foremost, it may simply be a function of better media buying, Ben Angle, senior media buyer-national media research at Planning & Placement. "In terms of TV being down, I think you really have to attribute it to master negotiators beating the stations down," he said during Marketing: Politics in Washington, D.C. this morning. Another factor was simply leveraging the TV calendar to commit buys during softer rate card periods: "Booking in June, July or even, in some cases, May, to get the best rate."

  • How The Anti-Trump Polling Effect Got It So Wrong: Just Ask Tom Bradley in Show Daily on 01/17/2017

    Asked if there actually is a new kind of respondent bias distorting political polling -- one in which voters give a politically correct response, but vote a different way -- the leading data analytics gurus on the opening data panel at Marketing Politics said, not much has really changed. Chris Wilson, director of analytics and digital strategy for the 2016 Ted Cruz Presidential Campaign and CEO of WPA Research said, not so much. He said the "shy Trump voter" phenomenon is nothing new, and he cited the precedent of the "shy Bradley voters" that are the benchmark for the phenomenon political pollsters now call the "Anti-Bradley Effect."

  • 20/20 Hindsight: 2016 Wasn't 2012 in Show Daily on 01/17/2017

    The key takeaway from Marketing Politics' opening panel in Washington, D.C., this morning was that if there was a "great data dysfunction," it was that the pollsters and statisticians were making assumptions, based on the composition and sentiment of voters coming out of the last presidential election in 2012. "

  • OMMA Agency Of The Year: Huge in Agency of the Year on 01/13/2017

    Of all the cases MediaPost and OMMA have reviewed over the years, Huge's new AI-powered conversational interface Dakota is the purest embodiment we've seen to date of our three primary Agency of the Year awards criteria: vision, innovation and industry leadership. It leverages AI, design, institutional and human knowledge in a way that anticipates what users -- agencies, clients, consumers, and in the case of this year's pick, trade publication editors -- need before they know they even need it.

  • Alan Cohen Takes Reins At Quigley-Simpson, Says 'Performance Media' Is The New Programmatic in MediaDailyNews on 01/10/2017

    Alan Cohen, a longtime marketing and media exec known for innovation and ideas-driven media strategies, has joined independent "performance" agency Quigley-Simpson as president-CEO. Cohen, who headed media operations at Omnicom's OMD and Interpublic's Initiative before co-founding startup Giant Spoon in 2013, said he was attracted to the data-driven and results-oriented shop because of its size, its independence and its focus on media strategies that perform for clients.

  • More From Some Very Dishonest Media, Honestly in Red, White & Blog on 01/09/2017

    The Holy War between America's Second and Fourth Estates escalated Sunday evening during one of Hollywood's holiest nights, when actress Meryl Streep dissed a performance by Donald Trump, saying there was "nothing good about it." Trump, in turn, tweeted that Streep is "one of the most over-rated actress in Hollywood," proving that he really can act.

  • Creative All Star: Aaron Shapiro in Online All Stars on 01/08/2017

    "Today, in America, the typical person makes 35,000 decisions a day," Aaron Shapiro said recently during a presentation championing Huge's brand of "anticipatory design" -- a new approach to user experience design he says will do more to change the way brands interact with consumers over the next ten years than all digital media has done over the last 20. In a world of infinite media and brand options, designs that anticipate a user's needs increasingly will end up being a user's most important choice, if not their only one. Having and realizing that vision, made Shapiro our obvious choice for this year's All Stars.

Comments by Joe All comments by Joe

  • More From Some Very Dishonest Media, Honestly by Joe Mandese (Red, White & Blog on 01/09/2017)

    @Dyann Espinosa: In retrospect, I think you are right. I shouldn't assume readers would understand the tongue-in-cheek part. The discourse seems so unreal to me, that I can't believe anyone would take it seriously. But I think you are right and I need to be more careful about being literal or making it abundantly clear when I'm not. I thought that by linking to Wikipedia's page showing 157 acting related awards for Meryl Streep, people would know I don't think she's overrated. I doubt that Donald Trump honestly feels that way too. He's just using Twitter to shout over the true facts. Like when he tweets "for the 100th time" he did not mock the diabled journalist makes it somehow true that he did not, even though you can see the video of him actually doing it.

  • Why Fox Wants You To Pay Attention To What David Levy Is Doing by Joe Mandese (MediaPost Weekend on 12/24/2016)

    @Ed Papazin re. Fox's "full-fledged" network status: Your definition, not mine, nor Nielsen's, nor most people who plan and buy network TV.  Network – A program distributor interconnected with stations or cable systems for the distribution of programming.

  • Native Ad Plans Shift From Publishers To Social, Facebook Dominates By Wide Margin by Joe Mandese (MediaDailyNews on 12/05/2016)

    @Dyann Espinosa: I'm sorry, what's the question? This was a reported news story based on a source's research of industry execs. I don't have any more information about it or we would have reported it. I do have personal observations, if anyone would like to hear them, but this was not an editorial or commentary.

  • Ad Execs United On Data Ownership, Divided On Whether It Belongs To Agencies Or Clients by Joe Mandese (MediaDailyNews on 12/01/2016)

    Ari, personally, I agree with you.

  • The Flailing Donald Trump by Joe Mandese (MediaDailyNews on 11/23/2016)

    @Michael Pursel: I do read the New York Times, but I don't personally consider it to have a slant to the left. I just consider it to be a high standard of journalism. I do read other publications too, some of which you may consider to be a conservative point of view. My argument here isn't for lefty or progressive journalism, per se, but good journalism that informs the public about the way they are being governed -- regardless of who is governing them, left, right, up or down. My arguement is it is dangerous for the president to try and undermine freedom of the press, and that it comes at a time when economics are also doing that, hence the truth in Donald Trump's "failing New York Times" rhetoric. I think the most presidential thing he could do is to support freedom of the press, not try to undermine it. Personally, I want to support the New York Times, but the most important thing is that we have an independent and free press that can report on the way we are governed.

  • The Flailing Donald Trump by Joe Mandese (MediaDailyNews on 11/23/2016)

    @Doug Ferguson. Well journalism is a broad descriptor encompassing both news reporting and opinion-based commentary. I believe Rutenberg's column falls under opinion, not news journalism, per se. The New York Times publishes a variety of opinion-based commentary reflecting lots of points of view, some from their staff, and some from outside contributors. I believe the mission of journalists is to inform the public with as much truth as it can gain access to. I never said it has failed. I said that the economics supporting that mission have been failing. But if it does fail, I think democracy will suffer because there will be one less check-and-balance and a less informed society.

  • Why Trump Is The Uber Of Politics by Joe Mandese (MediaDailyNews on 11/11/2016)

    Speaking solely for this Joe, I agree with your first point. I hope you are right about your last one.

  • The Vote Is In: Transparency Crosses 'Party' Lines: Clients, Agencies Agree 4As Is Right by Joe Mandese (MediaDailyNews on 11/09/2016)

    @Ed (and everyone esle), Advertiser Perceptions is digging into more granular data on the respondents, but the total base was 303 respondents 60/40 agency/marketer. And all are involved in digital advertising.

  • The Vote Is In: Transparency Crosses 'Party' Lines: Clients, Agencies Agree 4As Is Right by Joe Mandese (MediaDailyNews on 11/09/2016)

    @Joe Weaver: Assuming you don't mean "buy-side," please elaborate? Just your gut or something else?

  • Confidence Erodes In Wake Of Facebook, Dentsu: New Standards Sought by Joe Mandese (MediaDailyNews on 11/04/2016)

    Ed - I cannot comment for all the respondents of this survey, but I think there is an overriding feeling that industry standards are eroding and that there is reduced trust and transparency. Both the Facebook and Dentsu disclosures involved digital media, but as we know there are often discrepancies, mistakes, misstatements, corrections, and restatements involving all media, including TV, radio, magazines and newspapers. Even in broadcast TV, where stations' utilize master controls that are accountable to their FCC licenses, discrepancies happen and needed to be mediated between advertisers, agencies and the media. But my own sense is I agree with you that the degradation of industry sentiment is related more to the lack of controls in digital media. It's worthy of a much more thorough investigation and research.

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