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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • Media Research Industry Poised To Realign As MRI Parent GfK Goes Into Play in MediaDailyNews on 08/25/2016

    With all eyes peeled toward financial questions surrounding one of the largest media researchers -- comScore -- another biggie, Germany's GfK, reportedly has put itself on the block. According to a report by Germany's Wirtschafts Woche, both Nielsen and WPP's Kantar -- the No. 1 and No. 2 media research suppliers -- as well as market researcher IMS Health, are eyeing GfK, which is the parent of Mediamark Research Inc. (MRI), the dominant provider of magazine and other media-planning research data in the U.S. marketplace.

  • Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant in MediaDailyNews on 08/25/2016

    Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowest point so far this year in July, but nonetheless showed gains vs. the same month in previous years. Trading volume across all media fell to an index of 174 in July -- down 30 points from a 204 in June, according to the latest monthly installment of the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index based on actual media buys processed by the majority of big agency holding companies and their clients.

  • Agencies: Programmatic Still Pre-Post-Web in Real-Time Daily on 08/25/2016

    For all the talk about the impact of programmatic media buying on traditional media, a panel of agency experts said the transition is happening relatively slowly due to the historical "siloed" approach to media-buying and the lack of comparable metrics.

  • Agencies: Programmatic Still Pre-Post-Web in Show Daily on 08/24/2016

    For all the talk about programmatic media-buying's impact on traditional media, a panel of agency experts said the transition is happening relatively slowly due to the historical "siloed" approach to media-buying and the lack of comparable metrics. "Obviously, traditional [media] is bought on a different metric -- GRPs, TRPs -- when is the day that we're going to have GRPs converted into impressions?," Ashley Evenson, director, Ciceron Digital Media Group, said during the "Post-Web Programmatic: Radio, OOH, TV... Everything?" panel at the Programmatic Insider Summit in Lake Tahoe.

  • Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors in Real-Time Daily on 08/23/2016

    Speaking at the Programmatic Insider Summit Tuesday, Assembly Chief Digital Officer Jeff Liang said the big breakthrough in targeting will be in unlocking the data being collected via a multitude of electronic sensors embedded in mobile devices.

  • Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen) in Show Daily on 08/23/2016

    IPG Media Lab Vice President-Consumer Research Strategy Kara Manatt presented some counterintuitive -- at least until she explained it -- research findings on "viewability" during a keynote presentation at the Programmatic Insider Summit in Lake Tahoe this morning. The presentation, which covered two recent Lab studies, was intended to put some science behind the industry's current standards for defining a viewable impression. Those standards, created by the Media Rating Council, she said were designed to define a minimum opportunity for people to view and impression, but not necessarily what criteria leads to the most effective and efficient viewable impressions. Among other things, the Lab's study found that more campaigns falling below the MRC's standard -- that 50% of an ad's pixels must be viewable for at least one second for static ad and two seconds for a video ad -- actually were more effective than ads that matched that criteria exactly.

  • Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors in Show Daily on 08/23/2016

    Speaking during a keynote conversation with Real-Time Daily Editor Tobi Elkin this morning at the Programmatic Insider Summit in Lake Tahoe, Assembly Chief Digital Officer Jeff Liang said the big breakthrough in targeting -- and he means all targeting, not just programmatically -- will be in unlocking the data being collected via a multitude of electronic sensors embedded in mobile devices. Liang estimated there are probably "six to 10" sensors, but possibly more that can give brands unparalleled insights about the consumers they are trying to reach, as well as an ability to to give them better experiences when they are reached. It's all about the sensors. And the data they generate. While he didn't rattle all of them off, they include obvious ones like accelerometers and gyroscopes, as well as GPS, but when you think about it, there is an even wider range of data being sensed by mobile devices, including touch, light, even the user's heart rates -- and in some cases, their fingerprints and facial images.

  • Marketers: Social Budgets Triple Since '09, Fall Well Short Of Original Projection in Social Media & Marketing Daily on 08/23/2016

    The good news for social media's ad supply chain is that marketers have tripled their social media marketing budgets over the past seven years, and it now represents 11.7% of total marketing spending. The bad news, is that is that is well short of what marketers predicted they would be spending seven years ago.

  • Vi The F**k? in TV Watch on 08/24/2016

    First Philippe Dauman. Then Larry Wilmore. Now Jim Gaffigan. Why has Viacom shown the door to three of its most talented men?

  •'s Solution To Surly Retargeting: Surname Targeting in Show Daily on 08/22/2016

    What's in a name? Turns out, it's a demonstrably better user experience. At least that was the case for the savvy consumer targeters at, when they decided to make the shift from obligatory forms of programmatic retargeting -- you know, the kind that leads to banner blindness and, how shall we say, less-than-desirable user experiences. After years of using the former model and stalking with a "shopping cart" mentality in order to get them to convert, realized it needed to "make targeting more personalized," Riddhi Goradia, Director, Display and Content Marketing, said during an opening keynote conversation with MediaPost's Steve Smith at the Programmatic Insider Summit on Lake Tahoe this morning.

Comments by Joe All comments by Joe

  • Vi The F**k? by Joe Mandese (TV Watch on 08/24/2016)

    @Rick Thomas: With respect, I disagree. I don't believe good content is sufficient to determine success in television anymore. The reason is there simply is too much content -- and much of it is actually very good. The industry currently televises more hours of original programming than people have time to watch:   In that environment, what is required is continuity, consistency and commitment for a show to "resonate" with an audience. As I said, I am no critic and I may be wrong, but I believe both "Nightly" and "Gaffigan" had the tenants to do that, because they were relevant and differentiated. You and others may not agree.But to your last point, I believe having good content is not enough. It's one of the reasons I believe NBC's Olympic ratings trended downward. The difference in the TV viewing environment in just the past four years is significant, because on top of all the new hours of original programming that have come into traditional linear TV, viewers also have a multitude of new digital video options to choose from too. In years past, simply putting the Olympics on was good enough to guarantee success. Today, you have to give people a reason to spend their time viewing them. I think that's where NBC really failed. And it wasn't just promotion. It was helping people navigate the user experience.Again, I may be wrong. "Nightly" and "Gaffigan" may not have been good enough, and no amount of commitment from Viacom may have enabled them to find an economically viable audience. But I can tell you at least one viewer who is disappointed to see them go. -- Joe

  • Can Brandtech Save Adtech? by Alex Bogusky (MediaDailyNews on 08/23/2016)

    @Ari: Nothing is disguised. Bogusky explicitly disclosed his relationship to Brandzooka, which is our policy. It's up to readers to decide if the substance is more of press release or a column, and it's clear where you stand on that. We felt there is enough industry interest in what Bogusky is doing to justify publishing his own take. For what it's worth, we have written straight news stories about some of his new ventures (Visibl) and we've been trying to do a story on Brandzooka, but this was the best way we could advance it. If you have a wonderful product you believe would be of as much interest to our readers as what Bogusky has been up to, you are welcome to write about it. If it is done in a transparent and fully disclosed way, and it is genuinely wonderful and relevant, we will publish it. Or just tell us, and we'll write a news story about it.

  • As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others by Joe Mandese (Television News Daily on 07/25/2016)

    Ed - Here's how Brian Wieser describes the analysis: A data-set for each of 79 networks including household reach during the month of June 2016, a simple average of the change in reach over each of the prior 12 months and a ranking of relative performance on this basis follows in this note." He does not state wither it was for adults, households or a demo, but I'd assume it was either households or persons 2+.

  • Adblock Nonplus by Joe Mandese (RTBlog on 07/08/2016)

    @ Mark Addison (a representative of Adblock Plus): Thanks, can you point out exactly where that is spelled out? And if that's the case, what does Flattr Plus do in this regard that Flattr didn't already do. And why is Adblock Plus, which markets adblocking software and charges publishers to whitelist, enabling its users to make direct donations out of their own pockets. How does Adblock Plus benefit from that? P.S. this is not the first time, I've asked these questions or written about this.

  • Set Your Watches, The 'Commercial' Is About To Turn 75... Tick, Tick, Tick by Joe Mandese (Television News Daily on 07/01/2016)

    @Douglas Ferguson: The brand was done in by a (wrist) band. But have to give them props for trying something so daring.@Alvin Silk: It's ironic how we went from a :10 to full program sponsorships with brand integration (even cast commercials) to the :60, then the :30, and frequently :15s, :20s, etc. Maybe we will come full-circle and make the :10 the standard unit once again. Personally, I'm interested in new models some publishers and developers like Parsec are using that are time-based attention, or cost-per-second. Not sure TV will ever go that route, but it makes sense for digital in many ways.

  • Publicis Addresses Household Targeting, Finds Higher Yield For Brand Vs. Category by Joe Mandese (MediaDailyNews on 06/17/2016)

    @Ed Papazian, I think it depends on the brand, the category and the consumer. But I for one would agree that, generally speaking, there is some overlap.

  • Why Anderson Cooper's Ban On Orlando Killer's Name Is Wrong by Adam Buckman (TVBlog on 06/16/2016)

    Adam - I see your point, but I don't agree that the perp's name is a material fact necessary for reporting on the story. His name is a matter of public record. Unless his name actually contributes to informing the public in some way, or advancing the story, I don't see why it is necessary to repeat it.Ultimately, it's up to each journalist of news organization to determine what material facts to report on. My own point-of-view is that at least part of the motivation of mass shooters -- whether they are terrorists or psychopaths -- is to get attention and fame. And that is something that is partly in the control of journalists who report on them and their acts:

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    @George Simpson: Of course I believe in the public's right to know. I just believe media should be more conscentious about the role they play in influencing terrorist or maniac behaviors. They can inform the public in ways that don't make the culpfrits celebrities, feed their ego, or support theyr martyrdom. My recommendation is more along the lines of what Anderson Cooper did. Talk about the facts and anonymize or objectify the individuals as much as possible. At the very least, we can remove the media fame part of the equation out of their motives. 

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    @Kenny Kurtz, I didn't say media causes radicalization. I said I believe it has been a factor, and that radical Islamists have turned the tables by figurng out how to use media to spread terror, and increasingly, to recruit and radicalize others. I believe the free flow of open media represents a threat to any fundamentalist belief system, because it exposes followers to other ways of thinking.

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    @Anthony Livshen: That's what I'm talking about. Good job, CNN!

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