JOE MANDESE
Joe Mandese is the Editor in Chief of MediaPost, OMMA Magazine and MEDIA Magazine. You can reach Joe at joe@mediapost.com.
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized ViewSilo-like thinking can be the bane of any form of marketing that ...
- Honda's Peyton: TV Won't 'Get The Job Done,' Turns To MusicLOS ANGELES -- While TV is "still relevant" and continues to represent ...
- 'Islands' In The Audience Data Stream: Facebook, GoogleThe opening OMMA Audience Targeting "buyers" platform closed on a surprisingly dystopian ...
- Audience Targeter: Show Me The Way To Go HomeAs senior vice president and general manager of digital solutions or IXI ...
- Is Reimagineering The New Programmatic?While introducing himself during the opening "buyer's panel" at OMMA Audience Targeting, ...
- The More Things Change, The More They're Just Like 1759"Advertisements are now so numerous that they are very negligently perused, and ...
- Marketing Intelligence Outsourcing: 'The Good News Is We Don't Own The Data, The Bad News Is We Don't Own The Data'That's pretty much how Digitaria Manager of Analytics Kate Bartkiewicz summed up ...
- The Upside Of Open RTB For PublishersIt's not all downside, you know. At least that's what Jeff Clark, ...
- Xerox Taps IBM's Kennedy As CMOJohn Kennedy, a long-time marketing executive at IBM, has joined Xerox as ...
- Centro Taps M&A Vet As CFOAt a time when financial engineering is becoming nearly as important as ...
- What's The Most Optimal Ad Format On Your Fridge?If you think the issues associated with developing -- and optimizing -- ...
- Would You Want Your Ads Following You Around?That's what Tarot Insights Founder Maude Standish seemed to suggest during the ...
- Here's A Measurement Issue I Never Thought I'd Have To CoverThe measurement portion of the "Radio Revenge" panel discussion at OMMA Display ...
- The More Audio Media Change, The More Measurement Issues Remain The SameAgencies (and some clients) may be moving toward a "holistic" approach to ...
- Let Your Pixels Do The Stalking, DataXu Lets Brands Shop The YP WayIn 1964, ad agency Cunningham & Walsh created "Let Your Fingers Do ...
- Regression To The MeaningHere's something I've been kicking around, and I'm hoping you can help ...
- Long-Time Google Sales Chief Arora Bolts, Will Run Japan's SoftbankGoogle buried the lead in its second quarter earnings story Thursday, casually ...
- Try And Manipulate Yourself Out Of This, Facebook: Consumers Not In The Mood For Your AdsHere's a sneak peak at some cool, first-of-its kind data MediaPost will ...
- Adap.tv Granted Patent For 'Conversion Tracking' Of TV AudiencesAOL's Adap.tv this morning announced it received a patent for its method ...
- Outdoor Ad Tech Firm Targets Most Valuable Real Estate Of All: Madison Ave., Launches Agency To Compete With ItIn an effort to convince more advertisers to begin using technology to ...
- ABC Signs Interpublic For 'Reserved Programmatic' Trial, Adap.tv Becomes First 'Approved DSP'Interpublic's Mediabrands has announced a deal with ABC to participate in a ...
- Is RTB Becoming Programmatic's 'Scatter' Marketplace?Let me be upfront about this: When it comes to covering the ...
- Big Brands To Pose As Unsuspecting Advertisers To Nab Bot Fraud, Study Will Serve As Industry BenchmarkSome of the world's biggest and best-known brands are going to act ...
- Walmart Exchange Combines Social With Sales Data To Create Retail Leverage With BrandsInteresting interview with Walmart CMO Stephen Quinn in Advertising Age this week. ...
- Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named ChiefDon Epperson, a pioneering digital ad executive who helped pave Madison Avenue's ...
- Global Ad Growth Poised To Double, Digital's Expansion Begins To EbbThanks to some quadrennial effects -- especially the World Cup and the ...
- Why TV's World Cup Coverage Runneth UnderFor a sport that seems as simple as soccer does, the biggest ...
- Real-Time With GroupM's Ari BlumanIn a recent interview with Beet.TV, GroupM Chief Digital Investment Officer Ari ...
- Why Madison Avenue Wants To Swim In The Dark PoolMatt Seiler is thumbing through a copy of Michael Lewis' "Flash Boys." ...
- WPP's Kantar Gets 'Graphic,' Shifts From 'Big Data' To 'Data Storytelling'At a time when much of the ad industry seems preoccupied with ...
