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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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  • IAB Releases LEAN Scoring Roadmap, Will Develop Algos By Q4 in MediaDailyNews on 04/29/2016

    The IAB's tech lab this morning released a "product roadmap" for a scoring methodology for its LEAN initiative designed to create better consumer experiences that mitigate some of the reasons for them to block digital ads. The scoring framework is intended as more of a "guide" for creating better consumer experiences than an industry standard.

  • Visa 'Everywhere' Initiative Goes Somewhere New, Into Its Own API in MediaDailyNews on 04/28/2016

    Visa today kicks off the second year of a contest for startups to develop innovative new applications and business models that can help the financial services brand stay ahead of the kind of disruption startups can create for big, established brand marketers. In a twist from last year when Visa introduced the so-called "Everywhere Initiative," this year's competition includes a challenge for startups to develop applications that are integrated directly into Visa's global electronic payments system, VisaNet, demonstrating just how integral startup innovation is becoming for mainstream brands.

  • From Spots & Dots To Bots: How Silicon Valley Is Taking The Friction Out Of Madison Avenue in MediaDailyNews on 04/26/2016

    Bots, AI and augmented reality took center stage during one of the best one-day immersions into how startup infused technologies are transforming the relationship between consumers and brands from intrusive advertising interruptions to welcome "conversational marketing" experiences. The showcase, the ninth edition of The Media Kitchen's annual Digital Media Venture Capital Conference in New York, may have focused on bright shiny technology solutions, but it was mainly about understanding the friction that exists between consumers and brands, and figuring out how to remove it.

  • GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22% in MediaDailyNews on 04/25/2016

    Singling out ad-blocking in particular and fraud and viewability issues in general, GroupM this morning released a report calling for an "industry-wide collaboration" to address a variety of "integrity" issues plaguing the digital media marketplace. "We are not now, nor have we ever been, in 'steady state' with digital advertising," GroupM Chief Digital Officer Rob Norman states in the report.

  • Digital Tax Filings Appear Less-Than-Turbo-Charged, Uniques Flatten Around 2016 Deadline in MediaDailyNews on 04/22/2016

    Are American taxpayers regressing to analog media? At least as far as tax preparation is concerned? That would seem to be the case based on an analysis of the Digital Traffic Index comparing the time surrounding the Internal Revenue Service's annual tax filing deadlines. In 2015, April 15 -- the normal IRS filing deadline -- hit the high mark for the year in terms of total unique users (an index of 131.72), as well as desktop uniques (151.58 index), though mobile uniques were relatively flat (115.37 index). That finding indicated that last minute tax filers may indeed have rushed online with computers -- not mobile devices -- to make their tax filing deadlines.

  • Value Exchange Changing, Execs Say They Don't Know What The New 'Exchange Rate' Is in MediaDailyNews on 04/21/2016

    BOSTON -- The advertising, media and marketing technology community demonstrated just how strong it truly is here Wednesday during an OMMA Boston conference that covered both very current issues like ad blocking and the shift from ad tech to marketing tech, as well as long-term ones like a consumer-controlled, permission-based ad model and even AI. "Consumers have the control in this equation. Although they don't' have control of it," is how Josh Engroff, Chief Digital Media Officer of MDC Partners' The Media Kitchen, characterized the current paradox.

  • March Sadness: TV Ad Rates Plummet, Send Weak Signal For Upfront Demand in Television News Daily on 04/20/2016

    In a good year, the month of March provides a spark of momentum as the major broadcast and cable networks head into their upfront selling seasons for the upcoming season, but despite the boon of the NCAA basketball tournament, the past couple of years could only be described as "March Sadness" as the average price of national TV advertising plummets -- most likely mirroring marketplace demand.

  • Citing Tech And Consumer Changes, Dentsu Centralizes Digital, Forms New Unit in MAD on 04/19/2016

    Dentsu, the Tokyo-based parent of Dentsu Aegis, 360i and a variety of agencies, marketing services and media companies, today announced plans for Dentsu Digital, a new division that will launch July 1. Citing significant changes in consumer behavior and marketing wrought by digital technology, Dentsu said the new division will centralize digital capabilities and intelligence vs. what had been a piecemeal solutions approach.

  • Wall St. Remains Bullish On Upfronts, Touts Network TV 'Value' in Television News Daily on 04/18/2016

    As the 2016-17 upfront -- and NewFront -- pitch season approaches, an influential Wall Street analyst this morning told investors to shift their attention back to the "value" of network TV stocks and away from fast-growing digital media ones. "As the spring approaches, advertising naturally comes into a bit more focus with the approach of Upfront/NewFront season and our Top 3 picks -- CBS, Google and Fox -- are in place, in part, because of their strong positioning for the annual ad selling extravaganza," writes BMO Capital Markets media industry analyst Dan Salmon.

  • NAI Report Finds 100% Compliance, 'Glitches' And Dysfunction Too in Daily Online Examiner on 04/12/2016

    The Network Advertising Initiative (NAI), a self-regulatory organization set up to ensure that third-party digital advertising companies -- ad networks, DSPs, DMPs, trading desks, etc. -- comply with the industry's "code of conduct" and consumer opt-out methods, released its annual report for 2015 Monday and essentially gave itself an A+ grade.

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