JOE MANDESE
Joe Mandese is Editor of MediaPost.
- MAD
ID To Focus On MD, Rx Too: IPG Media Shop Opens Healthcare Unit April 14, 2014, 9:08 a.m. - RTBlog
Real Tie With Rubicon's Frank Addante April 14, 2014, 12:10 p.m. - MediaPost Weekend
The Most Influential Medium Your Brand Can't Influence, At Least Not Directly April 12, 2014, 1:31 p.m. - MediaPost Weekend
Jimmy Wales On Wikipedia, Brands, Why He Loves Coke, But Doesn't Talk About It April 12, 2014, 1:31 p.m. - MediaDailyNews
Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread April 11, 2014, 8:37 a.m. - MediaDailyNews
Birds Of A Feather: IMC Consultant MLA Teams With Flock, Expands Global Footprint April 10, 2014, 7:50 a.m. - MAD
Horizon Goes Outside For Event Marketing Unit, Acquisition Forms InsideOut April 8, 2014, 8:18 a.m. - MediaDailyNews
Rentrak Reveals Surge In 'Prime-Time' Broadcast On-Demand Viewing, Finds 66% Viewed After Third Day April 8, 2014, 8:35 a.m. - MediaDailyNews
Finally, World Ad Economy Returns To Pre-Recession Ad Expansion: Mobile To Leapfrog Radio, Mags, Outdoor April 7, 2014, 8:44 a.m. - Mobile Marketing Daily
Nielsen Syncs With Syncbak, Enables Broadcasters To Measure Mobile Streaming Audiences April 7, 2014, 1:36 p.m. - Online Video Daily
Google Doubles Down On Nielsen, Brings Ratings Into DoubleClick April 2, 2014, 9:04 a.m. - MediaDailyNews
GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online Targeting March 31, 2014, 3:02 p.m. - MediaDailyNews
Forbes On Newsstands Now, Literally: Extends License To Retail March 31, 2014, 4:31 p.m. - MediaDailyNews
MRC Explains Waiting Period For Video's New 2-Second Rule March 31, 2014, 12:34 p.m. - MediaDailyNews
Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency March 31, 2014, 8:22 a.m. - MediaDailyNews
Obit: Bob Barocci, Long-Time ARF Chief, Dead At 72 March 28, 2014, 2:50 p.m. - RTBlog
Neuroplastic Fantastic Brand Lovers March 27, 2014, 11:48 a.m. - MAD
Carat Boosts '14 Ad Outlook: Cites Digital's Dominance, Says Western Europe Near Bottoming Out March 27, 2014, 8:34 a.m. - MediaDailyNews
News Corp. Elevates Lachlan Murdoch, Seen As Heir Apparent March 26, 2014, 8:02 a.m. - RTM Daily
The Rubicon Projection: A Successful IPO March 26, 2014, 8:22 a.m. - MAD
That Giant Sucking Sound Was The Olympics, Tapped Madison Avenue Out March 25, 2014, 8:44 a.m. - RTM Daily
More Devices, Less Divisive: Supply Chain Taps Into Tapad March 24, 2014, 9:36 a.m. - RTM Daily
Neustar Unveils New Platform, Claims It's The Most Unified Consumer One, Yet March 24, 2014, 10:06 a.m. - MediaPost Weekend
Acronym-ity: VRM Are The Three Most Important Letters You've Never Heard Of March 22, 2014, 5:28 p.m. - Online Video Daily
Report Reveals Gross Disparity In Online Video Ratings, Implies Overstatement March 21, 2014, 9:31 a.m. - MediaDailyNews
'Enabler' Wakshlag Steps Down As Turner Research Chief March 20, 2014, 9:10 a.m. - MediaDailyNews
Between Two Pundits (Between Two Ferns) March 18, 2014, 11:02 a.m. - MediaDailyNews
Political Operatives Predict Next Big Campaign Medium Is -- Surprise -- TV March 18, 2014, 12:08 p.m. - MAD
Tastes Like Chicken? March 17, 2014, 3:28 p.m. - MAD
Isobar Taps Asia-Pacific's Lin As New Global Chief March 17, 2014, 11:41 a.m.
