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JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost, OMMA Magazine and MEDIA Magazine. You can reach Joe at joe@mediapost.com.

Articles by Joe All articles by Joe

  • An Economic Tale Of 2 Newsweeklies in MediaDailyNews on 01/29/2015

    The U.S. economy may be chugging along, but U.S. magazine editors still think the big story is the economy, stupid. But two major newsweeklies -- "Bloomberg Businessweek" and "Time" -- took different tacks with their cover stories, focusing on the inequity of the U.S. economic expansion and the disruption being created by the so-called "sharing economy," respectively.

  • ANA Projects 'Substantial' Surge In Native, Finds Ethics And Disclosure Remain Big Issues in MediaDailyNews on 01/29/2015

    Nearly two-thirds (63%) of big national advertisers plan to boost spending on "native advertising" formats over the next 12 months, according to findings of a member survey released this morning by the Association of National Advertisers. The report, "Advertising Is Going Native," characterized the shift to native as "substantial" and indicates the primary driver is that marketers are seeking to "position their message in the context of the user's experience."

  • Germany's Axel Springer Leads $25 Million Round In 'Business Insider,' Will 'Fast-Track' Global Expansion in MediaDailyNews on 01/29/2015

    "Business Insider" this morning said it closed a $25 million investment round led by German publishing giant Axel Springer Digital Ventures. Former Wall Street analyst Henry Blodget, who co-founded 'Business Insider' in 2007, said the investment will be used to "fast-track our growth in the U.S. and abroad."

  • Split Decision: Volvo Sweeps Global Creative Awards Market in MAD on 01/29/2015

    Want an epic global advertising awards win? Name your spot "epic," get the Muscles from Brussels to flex his, and enter as many awards competitions as possible. That's what Gothenburg-based Forsman & Bodenfors did for client Volvo Trucks' "The Epic Split" spot, which officially was the "most awarded" commercial in the world during 2014, according to a just-released compilation from the Gunn Report.

  • Scouting Report: Why Cookies Were CES' Next Big Thing in MediaPost Weekend on 01/25/2015

    LAS VEGAS -- "This is going to be the biggest thing here," David Meeker, head of innovation for Isobar, said to me while walking the floor at the recent CES convention. "It might be the one business in here that's guaranteed to make $1 billion next year." Meeker was one of a handful of knowledgeable agency executives I asked to walk the floor with me during the week-long gadget-fest, so when he stopped in his tracks and began waving his hands excitedly, I turned to see what the next big thing was that caught his eye. The bright, shiny objects standing behind Meeker weren't robots, drones or some dazzling Star Trek-like gear. It was a small patrol of Girl Scouts manning a trademark green exhibit booth. And they were selling cookies.

  • MediaCom Takes CMA Best In Show For Pennzoil's Mario Karting in MediaDailyNews on 01/22/2015

    MediaCom took "Best In Show" and also won the New/Emerging/Experimental Media category during the 2015 Creative Media Awards in New York City Wednesday night. Fittingly for the day of the week, Horizon Media won the Media Plan category for its "Caleb the Camel" campaign for GEICO.

  • Havas Launches Luxury Media Unit, Taps Fashionista Harvie-Watt To Run It in MAD on 01/13/2015

    Havas this morning unveiled a new unit devoted to servicing media for luxury brands. The unit, named LuxHub, is headquartered in the fashion hub of Milan and has offices in New York, London, Paris and Dubai with plans to expand to Shanghai, Frankfurt, Hong Kong, Tokyo, and Moscow later this year.

  • Patent Mending: Rentrak Granted IP For Set-Top Data 'Drops' in MediaDailyNews on 01/13/2015

    Nielsen rival Rentrak has received another important piece of intellectual property in its push to become the dominant provider of TV audience ratings derived from digital set-top devices: a patent from the U.S. Patent and Trademark Office for a method for detecting and correcting "dropped" set-top-box viewing data.

  • Nielsen Taps ESPN's Enoch As Audience Chief, Succeeds McDonough in MediaDailyNews on 01/07/2015

    Longtime ESPN researcher Glenn Enoch has been named senior vice president-audience insights at Nielsen, succeeding Pat McDonough, who retired in December.

  • Real-Time With Randi Zuckerberg in Real-Time Daily on 01/07/2015

    LAS VEGAS -- While walking the CES floor here Tuesday, we stopped by the Whirlpool booth to chat with Zuckerberg Media CEO Randi Zuckerberg, who has been consulting and serving as a spokesperson for the development of a potentially disruptive new technology developed jointly by Whirlpool and Procter & Gamble: an in-home, on-demand dry-cleaning system called Swash. Zuckerberg, a former Facebook executive and older sister to Facebook founder Mark Zuckerberg, touched on how rapid advances in technology are changing the way consumers live -- creating new benefits, but also new concerns -- and how they interact with brand marketers.

Comments by Joe All comments by Joe

  • Scouting Report: Why Cookies Were CES' Next Big Thing by Joe Mandese (MediaPost Weekend on 01/25/2015)

    Ken, thanks for taking the time to share your frustration. How many typos did it take before you gave up? Feel free to point some of them out so we can correct them for others.

  • MediaCom Takes CMA Best In Show For Pennzoil's Mario Karting by Joe Mandese (MediaDailyNews on 01/22/2015)

    Montalia. Or is it Austrana? The consolidated account would be handled by OMDSMG (or SMGOMD)...

  • Nielsen Taps ESPN's Enoch As Audience Chief, Succeeds McDonough by Joe Mandese (MediaDailyNews on 01/07/2015)

    @Nicholas Schiavone: Thank you for bringing the spam to our attention, as well as compounding the spam effect for everyone else. It is not an editorial function, but our technology team has been alerted to it.

  • CNBC Daytime To Drop Nielsen In Favor Of Cogent Reports by Wayne Friedman (MediaDailyNews on 01/06/2015)

    1) Mr. Schiavone is right. Our original headline on this story was misleading. It's been updated. 2) I can't comment on CNBC's logic for using an alternative source like Cogent Reports, but it is not without precedent. In the mid-1980s, ESPN ran a morning business news network -- "Business Times" -- within its network, and utilized OCR's Executive Caravan study as the basis of its audience estimates, largely because it believed Nielsen's methods weren't capable of representing the niche executive audience that the programming was aimed at. 3) Agree 100% with Mr. Schiavone's observations about hate speech posing as comments. Where did those "Hoffman" comments appear. I don't recall seeing them on MediaPost. -- Editor

  • Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)

    Let me add that it is rare for a journalist to qualify as an "institution" (and I mean that in a good way), but Stuart Elliott definitely achieved that. It's a huge loss for the NYTs, the ad industry and this reader.

  • Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered by Joe Mandese (MediaPost Weekend on 11/15/2014)

    Thank you for explaining that, Kevin. I had a feeling it was something like that. Apologies for being a skeptical journalist. I thought the primary reason Facebook has been migrating brands to more of a paid model was economics, but I'm sure you're right that it's primarily because of its users experiences. But if that's the case, why not get rid of ads altogether or give users the ability to decide if and when they want them? As Doug Ferguson notes above, some users already decide that for themselves.

  • Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered by Joe Mandese (MediaPost Weekend on 11/15/2014)

    @Stephen Baldwin: But not in search? Just in social?

  • Nielsen Calls For Industry To Adopt New Ratings Standards by Megan Clarken (MediaDailyNews on 11/14/2014)

    Mr. Schiavone, responding for MediaPost to question No. 2, we don't believe we are carrying anyone's water when we give them a platform for publishing their perspectives and points-of-view. We have very explicit guidelines for guest commentaries, but it is part of our publishing mandate to create an open forum for industry executive to share their opinions on important industry issues that are relevant to our readers. We felt Ms. Clarken's column merited that. As for question No. 3, I am looking for a technical explanation why the publication date would have been updated, but I don't have an answer for that now. As they used to say in television, stay tuned.

  • Canoe Serves 10 Billionth Ad (That's Billion With A 'B') by Joe Mandese (MediaDailyNews on 11/11/2014)

    @ a.k.a. Darrin Stephens, I'm no math whiz, but your arithmetic seems right to me. Let me make two observations: 1 - In TV advertising inventory, the best metric may not be volume, but value. TV has always been sold as a scarcity model, so there's a double-edged sword associated with unlocking an untapped supply of TV ad impressions, unless you can justify commensurate value to the supply side. 2 - If what your earlier statement is true, that the average American "sees" one Canoe-served ad a month, that would be extremely valuable in an era when it's increasingly hard to determine whether consumers are seeing or being influenced by advertising.

  • Canoe Serves 10 Billionth Ad (That's Billion With A 'B') by Joe Mandese (MediaDailyNews on 11/11/2014)

    @ a.k.a. Darrin Stephens, I believe Canoe has been serving VOD ads longer than that.

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