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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • WPP To Investors: The Ad World Is Flat, Horizontal Too in MediaDailyNews on 12/02/2016

    Briefing securities analysts during its "Investors Day" this week, WPP gave little insight about the ad industry outlook, although it implied that things would be relatively flat, expanding at about the rate of overall GDP. The real focus was on WPP's view that the new marketing world order is actually "horizontal." The day was "devoted to how WPP was developing its concept of "horizontality" and what it meant for the business, and then a focus on individual units," the analysts at London-based securities firm Liberum wrote in a note summing the event up to investors on Thursday.

  • Ad Execs United On Data Ownership, Divided On Whether It Belongs To Agencies Or Clients in MediaDailyNews on 12/01/2016

    Ad executives overwhelmingly believe the ad industry is the rightful owner of data generated by digital ads served to consumers' browsers and devices vs. publishers, consumers and other third parties including so-called "walled garden" platforms like Google and Facebook. But there is a significant rift among agency and marketer executives among which ad industry constituency is more the rightful owner.

  • In A World Increasingly Dominated By Platforms, GroupM Creates Its Own in MediaDailyNews on 11/29/2016

    In what appears to be a restructuring -- or at the very least, a re-branding of -- Xaxis, GroupM this morning announced the launch of a new "platform" rolling up its ad technology, data and consumer insights capabilities into one "suite." Aptly branded "[m]Platform," the new unit will be helmed by the senior management team of Xaxis, including Brian Gleason, who was named CEO of the new unit.

  • Wieser Revises 2017 Downward: Cites 'Uncertainties,' Tough 2016 Comparison in MediaDailyNews on 11/28/2016

    In what likely is a precursor for the rest of Madison Avenue's annual year-end forecasts, influential Wall Street analyst Brian Wieser has downgraded his outlook for 2017, citing tough comparisons with better-than-expected ad expansion in 2016. "We are revising our 2017 forecast to a +2.0% growth rate for the year ahead," Pivotal Research Group's Wieser writes in a note sent to investors early this morning. That's a downward revision of nearly a third of his original forecast of a 2.8% rate of ad industry expansion in 2017.

  • Facebookers 2.5 Times More Likely To Read Fake News, Millennials Least Prone in Publishers Daily on 11/25/2016

    Facebook users are two-and-a-half times more likely to read fake news fed through the social network than news from reputable news publishers, according to a detailed analysis of news consumption traffic conducted by Web analytics firm Jumpshot. The analysis examined more than 20 popular fake news sites and three reputable ones (The New York Times, CNN and the Huffington Post) and found Facebook referrals accounted for 50% of the user traffic to the fake news sites, but only 20% of the traffic to the reputable ones.

  • Ad Volume Continues To Expand, Reaches Highest October Ever in MediaDailyNews on 11/23/2016

    Ad spending volume expanded to its biggest October ever, according to the latest monthly update of the Ad Market Tracker. The index, which was benchmarked at 100 in January 2010, rose 10 points from September and 22 points over October 2015. The pattern follows historic patterns of ad spending momentum coming into the fourth quarter of the year, which is the start of the holiday shopping season when demand for most forms of media typically expands.

  • The Flailing Donald Trump in MediaDailyNews on 11/23/2016

    The worst thing about the President Elect dismissively tweeting about the "failing New York Times" isn't that he used it to display his power over the news media. The worst part is it is true.

  • Monday Through Friday Morning Quarterbacking in Show Daily on 11/17/2016

    Chuck Olney's official title is director of business development, sports authority field at Mile High, Denver Broncos Football Club, but his informal title is "quarterback." At least that's how he described his role from a media and marketing perspective. "My job is to play quarterback with all the different types of assets the Broncos have -- the stadium has," he said during the opening keynote at OMMA Denver this morning. By assets, Olney meant the organic media the stadium and the football franchise have in reaching fans, including social media feeds, but also its conventional "radio, TV and outdoor" advertising assets, as well as some not-so-obvious ones. A good example of that, he said, is its partnership with electronic ticketing agent Ticketmaster. Once a fan purchases a ticket for one of the events he's marketing, he said he will work with Ticketmaster to go back to the "credit card company" to get a better profile of who the consumer is in order to fine-tune his media and marketing strategy.

  • All That Jazz = All Those Eyeballs in Show Daily on 11/17/2016

    Asked by moderator Suzanne Corriell what "jazzes" her about programmatic, IMM Executive Creative Director Corien de Jong said, it's all about the eyeballs. "The programmatic solution has given our creative a lot of eyeballs and those eyeballs are very targeted," she explained, adding. "Andt that is one of the most jazzy things about programmatic." The rest of the panel said they were equally jazzed about the efficiency programmatic provides in terms of reaching consumers. Red Door Interactive Display and Social Paid Media Manager Emily Spears said the bounty of new programmatic "partners" has put her in a position to "test all those out and find new ways for our clients to meet their goals."

  • Research Vet Schwartz Succeeds Scanzoni As GroupM Investment Chief, Will Oversee $30 Billion in MediaDailyNews on 11/14/2016

    In what it described as a simplification of its management structure in the U.S. and Canada, GroupM promoted long-time research chief Lyle Schwartz to president of investment. GroupM characterized the move as part of a transition of long-time Chief Investment Officer Rino Scanzoni to executive chairman and CEO of WPP corporate trade unit Midas Exchange and programmatic and advanced TV unit Modi Media. As part of the reorganization, GroupM named Phil Cowdell president of Platform Services, a new organization that encompasses all of GroupM's data-centric services, including programmatic media, search marketing, social media, digital operations and digital analytics.

Comments by Joe All comments by Joe

  • Ad Execs United On Data Ownership, Divided On Whether It Belongs To Agencies Or Clients by Joe Mandese (MediaDailyNews on 12/01/2016)

    Ari, personally, I agree with you.

  • The Flailing Donald Trump by Joe Mandese (MediaDailyNews on 11/23/2016)

    @Michael Pursel: I do read the New York Times, but I don't personally consider it to have a slant to the left. I just consider it to be a high standard of journalism. I do read other publications too, some of which you may consider to be a conservative point of view. My argument here isn't for lefty or progressive journalism, per se, but good journalism that informs the public about the way they are being governed -- regardless of who is governing them, left, right, up or down. My arguement is it is dangerous for the president to try and undermine freedom of the press, and that it comes at a time when economics are also doing that, hence the truth in Donald Trump's "failing New York Times" rhetoric. I think the most presidential thing he could do is to support freedom of the press, not try to undermine it. Personally, I want to support the New York Times, but the most important thing is that we have an independent and free press that can report on the way we are governed.

  • The Flailing Donald Trump by Joe Mandese (MediaDailyNews on 11/23/2016)

    @Doug Ferguson. Well journalism is a broad descriptor encompassing both news reporting and opinion-based commentary. I believe Rutenberg's column falls under opinion, not news journalism, per se. The New York Times publishes a variety of opinion-based commentary reflecting lots of points of view, some from their staff, and some from outside contributors. I believe the mission of journalists is to inform the public with as much truth as it can gain access to. I never said it has failed. I said that the economics supporting that mission have been failing. But if it does fail, I think democracy will suffer because there will be one less check-and-balance and a less informed society.

  • Why Trump Is The Uber Of Politics by Joe Mandese (MediaDailyNews on 11/11/2016)

    Speaking solely for this Joe, I agree with your first point. I hope you are right about your last one.

  • The Vote Is In: Transparency Crosses 'Party' Lines: Clients, Agencies Agree 4As Is Right by Joe Mandese (MediaDailyNews on 11/09/2016)

    @Ed (and everyone esle), Advertiser Perceptions is digging into more granular data on the respondents, but the total base was 303 respondents 60/40 agency/marketer. And all are involved in digital advertising.

  • The Vote Is In: Transparency Crosses 'Party' Lines: Clients, Agencies Agree 4As Is Right by Joe Mandese (MediaDailyNews on 11/09/2016)

    @Joe Weaver: Assuming you don't mean "buy-side," please elaborate? Just your gut or something else?

  • Confidence Erodes In Wake Of Facebook, Dentsu: New Standards Sought by Joe Mandese (MediaDailyNews on 11/04/2016)

    Ed - I cannot comment for all the respondents of this survey, but I think there is an overriding feeling that industry standards are eroding and that there is reduced trust and transparency. Both the Facebook and Dentsu disclosures involved digital media, but as we know there are often discrepancies, mistakes, misstatements, corrections, and restatements involving all media, including TV, radio, magazines and newspapers. Even in broadcast TV, where stations' utilize master controls that are accountable to their FCC licenses, discrepancies happen and needed to be mediated between advertisers, agencies and the media. But my own sense is I agree with you that the degradation of industry sentiment is related more to the lack of controls in digital media. It's worthy of a much more thorough investigation and research.

  • Streaming Content Soars: TV Sets Remain Top Device by Joe Mandese (MediaDailyNews on 10/26/2016)

    Phew, glad we cleared that up. Ed, personally, I don't agree with unilateral declarations like "advertisers do not evaluate media based on..." I've found there are all kinds of advertisers in the business we cover and they have many different reasons and methods for evaluating things.

  • Streaming Content Soars: TV Sets Remain Top Device by Joe Mandese (MediaDailyNews on 10/26/2016)

    Chris, I was reporting on a study about consumer consumption of TV and video streamed on a variety of devices. I believe that includes OTT.

  • Streaming Content Soars: TV Sets Remain Top Device by Joe Mandese (MediaDailyNews on 10/26/2016)

    Ed, I'm not disputing what is widely accepted by people who use Nielsen and comparable metrics to define watching TV. I know they are the basis of most media buys. I'm just pointing out that there are other ways of defining that. We all know there is no perfect methodology. And there are clearly tradeoffs with TouchPoints methodology, but it is also widely accepted that it is taken seriously in communications planning and strategic planning circles. That's all we were reporting on. 

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