Event marketing firm Relay has launched a New York Office division. Relay also expanded in the U.S. with an earlier launch of Relay Atlanta. Pete Kelly will manage Relay New York as Vice President/Managing Director of Relay Sponsorship and Event Marketing. In addition to overseeing office operations, Kelly will direct all event marketing and sponsorship initiatives for Allied Domecq North American Spirits Division. Relay is an affiliate of Starcom MediaVest Group.