Around the Net
Shazam Hits A Billion Downloads, Returns To Profitability
- Campaign, Tuesday, October 4, 2016 8:15 AM
Shazam has hit one billion app downloads and returned to profitability after expanding beyond basic music recognition into brand advertising. The bulk of Shazam's advertising business lies in TV, with the firm boasting clients such as P&G,. Unilever, Jeep and KitKat. Brands that create "Shazamable" ads offer the app's users additional content on mobile, or the chance to claim free products.
