WebTrends Gains Independence From NetIQ
The deal, expected to close by June 30, will make WebTrends a private company once again. Greg Drew, who had been senior vice president-general manager, will become CEO and president of the company, which analyzes site traffic and marketing campaigns for clients including Priceline.com, T-Mobile, Virgin Atlantic, and Kimberly-Clark Corporation.
Brent Hieggelke, vice president-corporate marketing, said the deal will let the company management "act purely with the interests of WebTrends in mind," by freeing it from the constraints of quarterly stock reports. "When you don't have that sort of reporting overhead, your horizons and your perspective change."
He added that clients aren't likely to notice a change, because WebTrends has been operating as a stand-alone business unit for more than a year.
Hieggelke also said that although the original stock sale to NetIQ was valued at $1 billion when announced, the actual value was closer to $250 million--including WebTrends' $80 million in cash--by the time the deal closed.
Recent Online Media Daily Articles
-
Lack Of Data About Data Drives Opportunity May 23, 4:24 p.m.
Richard Frankel, president, Rocket Fuel, argues there won’t be a standard for evaluating the value of ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into the digital video platforms in a big way -- ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps All, Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ...
Be the first to comment on "WebTrends Gains Independence From NetIQ "
Leave a Comment